Meet BOCCHI and Learn How to Bring Unique Beauty to Your Home


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You could say that BOCCHI and Diversified Spec. Sales, Inc. met at work. It was actually at an industry event called KBIS 2022. Our president, Matt Johnson, and showroom consultant, Brooke Gerrits, were drawn in by the company’s trade show exhibit, an extravagant display of fireclay and granite sinks. 

So, a conversation began and it soon became apparent that the two were a good match; both companies share the vision of bringing beautiful, quality, and responsibly-made products to Michigan’s kitchen and bath market. So, after further discussion, a partnership was formed. 

But who is BOCCHI anyway?

BOCCHI: Italian by birth. Turkish by design. American by demand.™

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BOCCHI is a company with a proven track record of beautiful design matched by customer satisfaction.

Since its inception in the 1950s, BOCCHI has established itself as a leading kitchen and bathroom industry brand. They take a holistic approach to their product design and development by fusing creative design and innovation with materials and processes that prioritize the wellness of humans and nature. You can expect a high-quality product from BOCCHI, one they are proud to make and that you will be proud to have in your kitchen or bathroom.

By exploring their products, from the materials and colors they offer to their unique design collections, you will get a better understanding of how they merge utility with beauty in kitchens and bathrooms worldwide.

Fireclay and Granite: the Building Blocks of BOCCHI Beauty

Properties of Fireclay

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Fireclay, also called seatearth, is a type of clay found far below the surface of the earth under layers of coal. This type of clay has many unique properties that make it a valuable material for building and product manufacturing. Listed below are attributes that specifically make it an excellent material for kitchen and bath applications: 

Impact Resistance

Fireclay ceramic sinks used for sanitary ware are mixed with glaze and fired at very high temperatures. The glaze is no mere surface coating; the intense heat fuses the clay and glaze mixture together during the firing process and produces a strength comparable to cast iron.


Because of the natural properties of fireclay, it is extremely heat resistant. This material can handle the heat with ease. In fact, fireclay is so strong that it is used as a liner inside large kilns and furnaces because it can withstand temperatures of up to 2,759 °F![1]

Food Safe

BOCCHI sink surfaces are remarkably hygienic and excellent for kitchen food preparation and clean-up. There is no need to worry when washing fruits and vegetables for friends and family, these sinks are sanitary and safe.


The non-porous nature of ceramic fireclay ensures stains won’t stick around. A simple wipe with a cloth or paper towel do; no hard scrubbing is needed here.

Bacterial Resistant

Kitchen and bathroom surfaces can be at higher risk for germs because they are touched often. Not only is ceramic fireclay easier to clean, but with this in mind, BOCCHI adds two of its own technologies to further enhance hygiene for everyone:

Super Smooth Technology™

This innovation creates a surface that is 19 times smoother than typical surface glazes. This is beneficial because lime remains, dirt, and bacteria have a hard time sticking to the surface. Additionally, much less water is needed to wipe the surface clean. 

Clean+ Technology™

This enhancement creates a hydrophobic surface that repels water and acts as a shield against dirt and bacteria for an effortless clean. 

Properties of Granite

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Granite is very hard and very tough, making it a construction stone of choice throughout human history. In fact, the granite and marble industries are one of the oldest industries in the world, dating back to Egyptian times.[2] Here’s what makes it good not just for countertops, but sinks too:

Durable Beauty

There is nothing like a slab of polished granite that conveys strength and power and the BOCCHI granite sink moves this rugged durability inside the kitchen. Granite is scratch-resistant and has solid color throughout that won’t change or fade in the sunlight.

Sanitary Finish

BOCCHI’s non-porous food-grade Italian granite provides a clean service for all food and handwashing and turns them into an experience of style.

Heat Resistance

Granite is a natural insulator of heat and is tough enough to withstand temps over 500° F

Exclusive Color Collection

Although white is a classic color and always looks bright and clean, you can now display your own personal style and set the tone with the array of colors BOCCHI provides.

Colors for the kitchen

  • White
  • Matte White
  • Black
  • Matte Black
  • Matte Gray
  • Biscuit
  • Matte Dark Gray
  • Sapphire Blue
  • Matte Brown

Colors for the Bathroom

  • White
  • Matte White
  • Black
  • Matte Black
  • Matte Gray
  • Sapphire Blue
  • Biscuit
  • Platinum
  • Matte Gold
  • Orange
  • Matte Mint Green
  • Matte Ice Blue

See for Yourself: Browse Amazing Products

It is said that a picture is worth a thousand words, and never is that idiom more true than when you’re designing an interior space. Whether designing from scratch or renovating an existing space, viewing a product in its environment is a crucial step in the selection process.  

Kitchen sinks

  • Vigneto – Country farmhouse flavor with a unique grape-vine pattern, clean & hard-working
  • Contempo – A contemporary step-rimmed farmhouse sink. Modern, clean lines.
  • Nuova – Designed for remodels and plays nice with existing cabinets and counters
  • Aderci – Ultra-thin chic design, aluminum/fireclay blend. Thinner walls = 15-20% more sink space
  • Classico – Historic farmhouse style, Quiet. Simple. Timeless.
  • Sotto – Variety of widths and depths, configurations in undermount style

Bathroom collections

  • Etna. Rounded triangular sinks for a unique & modern look
  • Fenice. A sleek & soft modern design
  • Firenze. Bold & modern design for the bathroom
  • Lavita. Traditional style and clean lines in a fireclay sink
  • Milano. Minimal style with a wide array of sizes and color options
  • Parma. Contemporary design sinks with versatile mounting options
  • Ravenna. Modern design meets flexible mounting options
  • Scala. Sophisticated rectangular forms for undermount applications
  • Sottile. Elegant arching vessel fireclay sink
  • Taormina. Traditional & clean design with pedestal or wall-mounting options
  • Venezia. Simple, classic, beautiful vessel fireclay sink
  • Vettore. Minimal & modern, rimless, and wall-hung toilet

Faucet collections

Are you looking for the perfect faucet to pair with your new fireclay farmhouse sink? BOCCHI offers a collection of gooseneck kitchen faucets that pair well with their kitchen collections. Like the fireclay and granite sinks they complement, these faucets also excel in style and durability.
You can find a faucet to match no matter what color your sink is; all faucets are available in chrome, stainless steel, matte black, or brushed gold.

Additionally, you can expect these faucets to stand up to the demands of your kitchen area; they are equipped with a disc valve cartridge with a working life of greater than 500,000 uses. Each faucet comes with stabilizer flanges and a 24” long flexible inlet hose to make installation easier.

  • Tronto 2.0. Ultra-slim. Pull-down kitchen faucet. Modern design.
  • Belsena 2.0. Pull-down kitchen faucet. Traditional style, with Power Boost.
  • Pagano 2.0. Pull-down kitchen faucet. Multiple finishes.
  • Maggiore 2.0. Pot-filler kitchen faucet. Dual Spout Design. Professional styling.
  • Livenza 2.0. Pull-down gooseneck kitchen faucet. Contemporary design.
  • Lugano 2.0. Pull-down kitchen faucet. Sleek and modern design.

What’s Next: a Look Ahead

In Conclusion

To sum up, our goal is to bring Michigan’s kitchen and bath marketplace products that are beautiful, unique, and made with outstanding craftsmanship. Therefore, we are excited to partner with BOCCHI to offer more contemporary and traditional style choices that will benefit your home. BOCCHI is an excellent company with a successful track record spanning nearly 70 years.

Fireclay and granite sinks are a long-term investment for your home that will provide value for years to come. With this in mind, it is essential to consider all of your options when deciding whether or not the product is a good fit for you. For this reason, Diversified Spec. Sales, Inc. is willing and happy to provide the information necessary to guide you through the decision-making process.

We can provide you with insights from our staff’s experience in kitchen and bath showrooms and supply pricing, lead-time, and any other information that will serve you. With this in mind, please don’t delay in reaching out to us with any comments, questions, or feedback you may have.

Useful Resources for Further Exploration


1. Minerals Zone, World Mineral Exchange. Archived 2011-07-14 at the Wayback Machine Retrieved 2011-6-23.

2. Nelson L. Nemerow (27 January 2009). Environmental Engineering: Environmental Health and Safety for Municipal Infrastructure, Land Use and Planning, and Industry. John Wiley & Sons. p. 40. ISBN 978-0-470-08305-5.

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